This year we’ve introduced a brand new dimension to MarketingSummitLive; take a look at our YouTube channel for a plethora of footage from our on-the-scene Student Video Group. Relive some of the more candid Marketing Summit moments from the weekend, and catch anything you may have missed by subscribing to our YouTube channel at https://www.youtube.com/user/MarketingSummit2012/featured See you there!
Blog Updates
YouTube Channel and Video Bloopers!
February 21st, 2012 - 12:32 am
Information for Next Year’s Competition!
February 21st, 2012 - 12:23 amThe 22nd Annual WFU Marketing Summit Competition has come to a close, and it was the biggest Marketing Summit yet! A record $106,000 in cash prizes were awarded to six highly talented marketing teams, and one particularly impressive individual for the John A. Scarritt MVP Award. Thank you to all of the teams that participated; we at Wake Forest are honored to have been able to host such a distinguished group of MBA candidates from...
Winning Teams – Photos
February 19th, 2012 - 2:11 pmRepresentatives from BB&T and Hanes present the awards to the top three undergraduate and MBA case teams. The top undergraduate team from University of Pennsylvania took home $10,000 and the team from University Chicago won the $75,000 prize. Additionally, the MBA team from BYU was voted fan favorite and Christina Maria DesVaux from Chicago Booth was the first recipient of the new MVP award. Be sure to check out our blog post announcing the winners.
Gala – Photos
February 19th, 2012 - 1:16 pmTeams, executives, faculty and VIPs were welcomed to the Millennium Center in downtown Winston Salem, NC for the conclusion of the 22nd annual Wake Forest Schools of Business Marketing Summit. The night included awards, laughs and lots of dancing.
Winners Announced
February 18th, 2012 - 10:29 pmThis year’s $75,000 top prize goes to The University of Chicago for winning the graduate level case study at the 2012 Marketing Summit. The team secured the victory after 36 hours of preparation and an intense competition against seven other teams to address a problem posed by Hanesbrands. The University of California, Los Angeles finished second, followed by the MBA team from the University of Pennsylvania. In the undergraduate competition, the University of Pennsylvania won...
Keynote Speech (Video)
February 18th, 2012 - 6:24 pmHanesbrands CEO Richard Noll talks about megatrends and globalization. 2012 Marketing Summit Lecture with Richard Noll from WFU Schools of Business on Vimeo.
BYU Undergraduate Team Recap
February 18th, 2012 - 4:25 pmLast but not least, we present the undergraduate team of Brigham Young University. They enjoyed being the last team presenting as it took off a lot of the pressure and offered more time to prepare and rehearse. The excitement of the competition and the adrenaline involved kept this team going throughout. Demonstrating a common theme amongst the undergraduate teams, the team emphasized the importance of being open to new ideas and talking things out with...
